Bed Heads is a brand owned by Unilever UK. In 1996, Anthony Mascolo co-founded Bed Head because he was ruled by a desire to do things differently. The hairdressing icon and creative anarchist created new, bold and bright hair products for professional hairdressers that, just like him, had the same ambition to push their boundaries to see what they could achieve. Bed Head has given a refresh to its iconic product range while keeping its creative and professional ethos.
They have crafted new haircare products with the TIGI Creative Team, designed to be used by professional hair stylists and consumers alike, delivering phenomenal results in the salon and at home. We have shaped new bold packs, taking inspiration from diverse youth sub-cultures with the aim to connect with our customers across music, fashion, technology and art.
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As hairdressers are at the heart of the Bed Head brand, they have elevated hairdressing to the next level by creating the perfect toolkit to fully unlock hairdressers’ creative potential: Bed Head Artistic EditTM. ‘Artistic Edit’ is the new exclusive range of bold professional products, crafted by our TIGI Creative Team for creative stylists. The collection has been specially curated with a range of professional styling tools that allow hairdressers to experiment, and use their expertise and creativity to make unique hair looks for their clients.
Our purpose is to unleash creativity through new awesome products. At Bed Head, we champion creativity by inspiring others to express their individuality, unapologetically.
In India, Perfect Brands is the exclusive distributor building the network on a Pan India level. Discover more about the brand on https://www.bedhead.com/
Perfect Brands in the past has had exclusive relations with several global brands to build and develop the Indian market for these companies. We ensure that we build the brands business portfolio that helps them have a competitive footprint in India. Today some of these brands are multi-million-dollar brands in India. In 2022 we entered into a similar exclusive arrangement with Pierre Cardin Paris to build and launch the entire color cosmetics range in India.
Bed Heads : TIGI : May, 2022 to present. Ongoing.
Pierre Cardin Paris: 2022 to present. Ongoing.
Pierre Cardin is an iconic French fashion brand established by France’s most disruptive and commercially successful designers the world has seen. The brand exemplifies fashion and innovation, spanning over seven decades.
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Pierre Cardin is known for its avant-garde, futuristic and space-age designs, to creating out-of-the-box fashion that traverses' generations. Pierre Cardin Cosmetics is global cosmetics company from the stable of this iconic brand. In India its exclusive range of beauty colour cosmetics, have been created to cater to Indian women.
The brand has been developed in France and produced in cutting edge production factories in Germany, Italy & Turkey. All products across Lips, Face, Eyes & Nails come in multiple colours and style to suit Indian women, that not only compliment their skin tones but also help them look beautiful and vivacious.
Pierre Cardin Cosmetics Paris, is committed towards delivering globally certified and authenticated beauty and cosmetic products to the Indian women. Perfect Brands is the sole and exclusive importer, distributor and marketers for the entire Pan India region in partnership with the official license holder Pierre Cardin Cosmetics.
Pierre Cardin is known for its avant-garde, futuristic and space-age designs, to creating out-of-the-box fashion that traverses' generations. Pierre Cardin Cosmetics is global cosmetics company from the stable of this iconic brand. In India its exclusive range of beauty colour cosmetics, have been created to cater to Indian women.
The brand has been developed in France and produced in cutting edge production factories in Germany, Italy & Turkey. All products across Lips, Face, Eyes & Nails come in multiple colours and style to suit Indian women, that not only compliment their skin tones but also help them look beautiful and vivacious.
Pierre Cardin Cosmetics Paris, is committed towards delivering globally certified and authenticated beauty and cosmetic products to the Indian women. Perfect Brands is the sole and exclusive importer, distributor and marketers for the entire Pan India region in partnership with the official license holder Pierre Cardin Cosmetics.
- Over the last 90 days the brand has been set up in all leading ecommerce portals
- Offline distribution in few test markets is being done
- Exclusive D2C site has also been developed and live
- The brand has a formidable digital presence
- Pierre Cardin Paris is expected to close its first year of operation successfully
Schwarzkopf : 2016 to 2022
With our hair category, we are active in the consumer goods as well as the hair professional business. The hair consumer segment offers products for hair coloration, styling, and care for both retail and direct-to-consumers. For professional hair salons we offer hair treatment, coloring, finishing, and styling products.
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Schwarzkopf Professional is among the world’s three leading suppliers of professional hair care products. In India, the consumer hair segment offers advanced products for at-home hair coloration and styling through both retail and direct-to consumers, while for professional hair salons, Schwarzkopf Professional offers cutting edge products and services for hair coloration, treatments, finishing or styling.
Schwarzkopf Professional is among the world’s three leading suppliers of professional hair care products. In India, the consumer hair segment offers advanced products for at-home hair coloration and styling through both retail and direct-to consumers, while for professional hair salons, Schwarzkopf Professional offers cutting edge products and services for hair coloration, treatments, finishing or styling.
- Distributed the brand across Pan India
- Established relationships with Salons, Make-up artists and trade
- Robust distribution network across 7000 touch points covering Modern, General and Pharmacy chains
- Brand listed and distributed on leading ecommerce portals
- Sales volume in excess of USD 5 million
Brut & FA : 2015 to 2017
BRUT was introduced to Paris in the 1960’s. Today, It is still one of the most well-known, fragrance-led male personal care brands preferred by men around the world.
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Since its launch, BRUT signature fragrances have empowered men across the world to wear its fragrances with confidence, charm and character. Since then, Brut has defined and set the bold standard to prestige masculine scents for men.
Since its launch, BRUT signature fragrances have empowered men across the world to wear its fragrances with confidence, charm and character. Since then, Brut has defined and set the bold standard to prestige masculine scents for men.
- Pan India distribution network established
- Over 22 states and 45 cities touch points created
- Product available in over 15,000 outlets in India
- Exclusive Sales team to manage the network
- Brand listed and distributed on leading ecommerce portals
London Dairy Ice Creams : 2008 to 2012
London Dairy is the premium ice cream experience beloved by dessert aficionados across the GCC, South Asia and North Africa. Using the finest ingredients sourced from across the wide world, we’ve developed a range of deliciously enjoyable flavours, from classics such as Pralines & Cream to signature creations like Chocolate Brownie Delight.
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London Dairy ice cream is so good we’ve been awarded Product of the Year in the ice cream category for 2 years in a row. London Dairy is already present in more than 30 countries throughout the world. The ice cream is crafted with premium ingredients from around the world: Farm Fresh Milk from Australia, New Zeland or Northern Europe, selected African Cocoa Bean, Premium Belgium Chocolate and fresh strawberries from Poland.
Perfect Brands was the sole and exclusive importer, distributor and marketers for the entire Pan India region for London Diary Ice creams.
London Dairy ice cream is so good we’ve been awarded Product of the Year in the ice cream category for 2 years in a row. London Dairy is already present in more than 30 countries throughout the world. The ice cream is crafted with premium ingredients from around the world: Farm Fresh Milk from Australia, New Zeland or Northern Europe, selected African Cocoa Bean, Premium Belgium Chocolate and fresh strawberries from Poland.
Perfect Brands was the sole and exclusive importer, distributor and marketers for the entire Pan India region for London Diary Ice creams.
- Established Cold Chain across India
- Placement of over 500 freezers in HORECA
- Established supply chain across leading Cinema’s
- Established over 250 touch points within Modern trade
- Build run away of over USD4 million with 24 months
