Perfect Brand

Our process.

Let’s be clear, finding the right brand & product is a needle in a hay stack. Every brand we choose is carefully identified and shortlisted before we onboard. At Perfect Brands selecting a brand and introducing it to Indian consumers is not only an art but a science. Our experience and approach over the last decade ensure we understand both the micro and macro dynamics on how brands are built. It’s what we call our secret sauce. Here’s how we do it

1. Product Market & Growth Fit Opportunity

Asking the right questions and creating a frame work helps us to box the requirement. Is there a need for this product? Local substitutes and pricing? What are the growth rates? What is the regulatory frame work? What is the future potential?

2. Competitive Land scape Analysis

Understanding the competitive land scape. The scale required to build the brand in India. How many players, segmentation, Market size etc.

3. Brand + Customer Research

Researching the brand and its global foot print and availability. The kind of consumers that use the brand. The positioning of the brand. The global and local fit as well as its need to adapt into the local market. The share of mind & voice for these brands. The brand architecture and its global value.

4. Pricing Profitability Strategy

What works in one market may not work for the other. Pricing matrix, volume study, Sensitivity analysis are all considered.

5. Sales, Distribution & Marketing Strategy

The Business Model, Channels of distribution and viability, Offline v/s Online mix etc.

6. Business Plan

Once the team has completed its market understanding we develop an in house business plan to understand the funding requirements, investments and profitability. Post go/nogo we move to the launch phase

7. Launch

Based on our final sign offs the company than signs an MOU based on exclusive or non exclusive partnership and prepares for a launch date with a detailed time and execution plan.

Our Distribution Channels.

The Indian distribution network is vast, complex and highly scale driven. Choosing the right distribution mix can make or break the brand strategy. Financing and cash flow management is also an integral piece in the distribution option and roll out plan

India is big, wide and super complex. Each state has its own language, its own style and its own customs. It’s possible that some times what works in the North of Indian doesn’t work in the South. A one size fits all model is not always viable for the brand. Packaging, brand name, multiple languages copy, advertising and sales promotion are need to be taken into account.

North Zone

Delhi, Chandigarh, Amritsar, Ludhiana, Lucknow, Gurugram, Jalandhar, Patna, Srinagar, Varanasi, Noida.

West Zone

Mumbai, Pune, Nasik, Kolhapur, Nagpur, Goa Ahmedabad, Baroda, Rajkot Surat, Bhopal, Jaipur.

East Zone

Kolkata ,Ranchi, Patna, Bhubaneswar, Imphal Guwahati, Siliguri, Shilliong.

South Zone

Hyderabad, Bangalore, Chennai, Ernakulum, Vishakhapatnam, Coimbatore, Calicut, Trichur, Cochin, Vijayawada.

Our Services.

India Market Entry

We at Perfect brands help you in a seamless market entry with the right pricing, go-to-market, roll-out plans, and market strategy. A well-structured plan is half the work done.

Registration Of international brands in India

We support our brands with Indian registration CDSCO (Cosmetics and personal care) & FSSAI (Food). We take away all the legal hassles from you as our specialized team deals with the regulatory authorities on an everyday basis.

Import

Perfect Brands import brands from Germany, Turkey, Italy, Denmark, Switzerland, Belgium, UK, UAE, USA, Hongkong, Malaysia etc. Not only do we help these brands get a footprint in India, but we also help them grow and garner enough volumes to become self- sustaining brands without having to over-invest in market penetration and market growth.

Distribution

70 Distributors, 25 wholesalers, spread across India. We reach 100% serviceable pin codes through our e-commerce sales channels. We have touched over 2500 + Retail stores, 500 + Modern Trade stores, 300+ Pharmacy stores, 20 + ecommerce partners and can develop your own D2C channel if required.

Sales

Our specialized teams of Regional Sales Manager, Area Sales Manager, Sales Officer, E-commerce Executive, and Brand Promoters ensure availability of your brand’s stocks at all times, across the country. We deliver, monitor, and ensure that we achieve your sales targets. At Perfect Brands, we believe in ‘What gets measured gets done.’

Marketing

We prepare and strategize our annual Marcom plans in line with our goals for the year. This includes retail visibility, digital marketing strategy, Influencer marketing, POS promotions, trade show participation, and brand promoters training. We firmly believe training is an integral part of Brand Development. We believe in planning first and then executing.